About Us


About Keith

Keith LaRue was born in the Seychelles Islands. When he was 7 years old, his parents immigrated to the United States where they settled in Shreveport, Louisiana. He graduated from C.E. Byrd high school and attended Bossier Parrish Community College until he took a position with a restoration company in Marshall, TX. After working for a few years he began his own successful company. He later worked for a Longview air conditioning company for seven years before transitioning into roofing as a project manager.

After four years with that company, he felt God leading him to start his own with partner, AJ, and is now co-owner of Elevation Roofing & Gutters. 

Keith says, “We are so blessed to be able to serve Longview and our surrounding communities. We strive to provide excellence in every aspect of our work, and exceptional customer service to all of our clients”. Keith met his wife, Courtney, on a blind date ten years ago. They married on the one-year anniversary of that fateful night, and now have two beautiful children. They also have three fur babies and a big extended family they enjoy spending time with.

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Co-owner AJ was born and raised in the farmlands of Western Kansas. He made the move to Texas in 2011 to attend LeTourneau University where he met his wife Kelsey and received his bachelor’s degree in Christian Youth Ministry. AJ and Kelsey have been married since 2013 and have one son, Clayton. AJ met Keith while working at a local air conditioning company in 2014 and in 2017 they both began working in the roofing and construction industry. 

Your Trusted Partners

Why Choose Us


We assign a dedicated project-manager to your project, making sure everything runs smoothly and expediently. You will have one point of contact for any concerns


We carry commercial insurance to cover any unforeseen mishaps. Because we all know, life happens sometimes, and we want to make sure that if it does. You are covered!


With over a decade experience in roofing, rest assured that we have the best tools and information available for your project to be a success!


If you have any concerns about working with us, take a look at what our customers are saying about us on Google!


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